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Innovation and Entrepreneurship
Innovation and Entrepreneurship
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This book presents the actions and behaviors of entrepreneurs, which Drucker contends should be a part of every executive. An introduction on how innovation and entrepreneurship relate to the economy leads into the three parts of this book. Part I: The Practice of Innovation describes where and how the entrepreneur searches for innovative opportunities and developes that opportunity into a usable idea. Part II: The Practice of Entrepreneurship concerns the institutions that foster entrepreneurism. These consist of existing businesses, public-service institutions, and new ventures. This part also brings forth what is needed to be successful as an entrepreneur. Part III: Entrepreneurial Strategies offers ways to bring an innovation successfully into a market. This book concludes with how innovation and entrepreneurism relate to society.
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